She greeted her guest at the door wearing a slinky low-cut garment designed to entice even the most monogamous man. Her gracious offer of champagne followed by a warm smile was an unneeded aphrodisiac.

Models clad in revealing gowns prancing among onlooking men swarming to the “men only” hours at lingerie shops have revolutionized forever the traditional Valentine gifts of cards, candies, and flowers.

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The cash register beeped away as men feeling the confidence conferred by the safety in numbers purchased sexy, skimpy outfits without too much embarrassment.

Turnabout is fair play in the lingerie business. Just for Valentine’s Day, her shop stocks and sells men’s G-strings. “Oh my God, we sell hundreds,” Herman said. Displayed on her shelf was an elephant G-string equipped with two ears and a long dangling trunk. The bird G-string was the best-selling men’s gift in her store, but it sold out very quickly, probably because of the attached beak, Herman said.