To the editors:
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MoMing is a presenting rather than producing organization. That is, they bring in existing outside ensembles to present programs, rather than maintaining their own resident ensemble. This helps to create audiences for dance, music, and visual arts citywide. When The Oriana Singers presented a single piece for each of two programs there in 1988, nearly 200 new patrons heard us. Of these, at least a dozen have been identified who began coming to our concerts in other parts of the city. The ensemble also received two invitations to perform for other series, and developed a unique and ongoing relationship with the dance community. Our audience increased by several hundred people as a direct result of that one song. Multiply that by the dozens of programs MoMing presents annually and you begin to have some idea of their importance. People trust MoMing’s imprimatur. A gig at MoMing is a valuable public relations tool for any artist.
Alexandra Nelson
